Create and Invent; it is the lesson I took away from today. Today Tara Geurard introduced me to her life as a wedding designer. I entered the room full of glee, butterflies, and amazement. I sat in my seat and thought “I finally get to hear and understand this woman who does these amazing, customized weddings. She will be incredible.” As I heard her speak, I found myself engulfed in every word she spoke. She shops at Lowe’s; She spray paints; She hates round tables! Shes a lot like me. All this time I envisioned Tara as a rich designer, who travels, and has everything at her disposal to make these incredible wedding environments. Within 10 minutes of her talking I found she is humble, tireless, inventing, and dedicated. Everything I strive to be in this business.
I launched my business at the January Pink Bride Show 2009. I wanted to conquer everything. I had 10,000 ideas to put into a wedding. I was constantly trying to invent new displays of place cards, or collaborate crazy colors and make them work. I had inspiration from my own imagination. I had a passion to invent, build, and create. I wanted to do it all. Then one by one life piled up. I became “mom”; Pinterest infected every wedding; and white became the trendy theme. My inspiration was getting lost, and my ideas were random.
Today Tara brought a spark back to me. She reminded why I started this business, why my whole heart and mind should be in every wedding I design. She inspired me to create trends. My favorite was ” Can’t find it? build it!” Early in my career I was on fire, and I’m on fire again. Color is coming, patterns will make a statement, personal style will be reinvented, and F-U-N is coming back to weddings.
Thank you Tara for reminding me of the joy of this job. We are creating an experience, an environment that should be intimate, joyous, and the least of all random. We create weddings.